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6 Architect Business Development Strategies to Grow Your Firm

Architect business development can be very challenging. It's not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, “That's the way we've always done things.” At Archmark, we've helped more than 2,000 architects, in speaking with many firm owners, we've come to understand the struggles of running a successful architecture and design firm.

For example, you may be struggling with one or more of the following issues: Taking on “bad fit” projects because you have to pay the bills, Struggling to find new clients because you don't have a marketing system, Feeling pressure to reduce your fees because clients don't understand or value what you do, Getting pigeon-holed into the same type or level of projects due to a limited referral network, Anxiety about your future due to relying on a small number of large project sources.

If you’re looking to grow your architecture firm and take it to the next level, it may be time to consider some new ideas to mix into your business development process. So, what do you do? Where do you start?

Which Country Stands Out in Design? A' Design Awards Announce 2022 World Design Rankings

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From 114 participating countries, the World Design Rankings (WDR) have once again ranked the best in arts, architecture and design, sponsored by the A' Design Award and Competition. With the objective of contributing to global design culture through advocating and highlighting good design, the rankings provide additional data and insights to economists and journalists regarding the design industry.

Zoning Laws and Their Impact on Urban Planning in the United States

Land use and zoning laws have been a trending topic in recent years, gaining significant public attention across the United States. People are beginning to rethink the ways that our cities have been planned, seeking ways to improve their quality of life- and it often stems from codes and policies that dictate what can be built and where. Zoning that is too restrictive often makes it difficult for developers to build necessary projects such as multi-family housing. But when zoning is too loose, it creates neighborhoods that aren’t walkable and don’t have a strong sense of community.

“I Want to Get Down to the Roots of Things”: Interview with Kim Utzon

Kim Utzon started his small architectural practice, Kim Utzon Arkitekter, in Copenhagen in 1987, choosing to work primarily in Denmark and neighboring Sweden, to keep close ties with family and be able to reflect effectively on regional building traditions. Kim is the youngest son of Jørn Utzon (1918-2008), the Pritzker Prize-winning architect whose most celebrated buildings include the Sydney Opera House (1973), Bagsværd Church near Copenhagen (1976), and the Kuwait National Assembly Building (1982). Kim’s brother Jan Utzon is a practicing architect and his sister Lin Utzon is a ceramic artist.

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Valuing Memory While Adapting to Contemporary Needs: Sede Insole Energia by Mobio Arquitetura

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There are many challenges when working with renovations: adapting spaces that were not necessarily designed for a particular program, adding new uses for rooms and modernizing the building in order to make it compatible with contemporary demands. This was the case of Mobio Arquitetura's project for the headquarters of a solar energy fintech company, which sought to value the memory of the historic building while adding a new layer of contemporary and technological infrastructure designed for the comfort, usability and productive coexistence of the new occupants. The office has been selected among the five winners of the 2022 Shaw Contract Design Awards "Best of Globe".

AZULIK and Roth Architecture Announce Their First residential Project in Tulum: "Habitable Sculptures"

The world-renowned brand, AZULIK announces the new project in Tulum, Quintana Roo which confirms its creative expansion and the growth of architectural scope: "Habitable Sculptures" its first residential complex that they describe as "a new proposal for lifestyle and sustainable luxury." The residential initiative was born from the firm Roth Architecture, continuing with the characteristic aesthetic that "puts nature as the protagonist and the user as a priority."

The Residential, Monumental, Gregarious and Bucolic Scales of Lucio Costa's Brasilia

"What characterizes and gives meaning to Brasilia is a game of three scales... the residential or everyday scale... the so-called monumental scale, in which man acquires a collective dimension; the urbanistic expression of a new concept of nobility... Finally the gregarious scale, in which dimensions and space are deliberately reduced and concentrated in order to create a climate conducive to grouping... We can also add another fourth scale, the bucolic scale of open areas intended for lakeside retreats or weekends in the countryside." - Lucio Costa in an interview with Jornal do Brasil, November 8, 1961.

Photographer Joana França shared with us an impressive series of aerial photographs of the national capital of Brazil, Brasilia. The photoset is divided into four sub-series each presenting a scale: residential, monumental, gregarious and bucolic.

Playgrounds: Conquering Public Spaces

Playgrounds are spaces with equipment dedicated to children's leisure, where they can develop motor and social skills. However, these spaces are new to our cultures and cities and emerge from the recognition of childhood as a fundamental stage of human development.

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Workspaces, Benches and Gardens: Interventions to Make the Most of Windows

Usually, a window is an exterior opening that provides lighting and ventilation to the interior of a building. This connection with the context, added to appropriate lighting, makes it fundamental in the house. It is possible to improve your design so that it has different uses. Therefore, we have compiled some tips on how to take advantage of the sill to assign new functions to a room.

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The Circular Potential of Fiber Cement Cladding

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Sustainable cities demand sustainable solutions, which imply the development of a new mindset for the reformulation of conventional creation processes. Within the fight against climate change, the circular economy concept is known as a key factor for the sustainable solutions of the future. Part of this concept is known as circular design, which aims to transform the traditional paradigm of ‘using and throwing away’ into a commitment to reusing existing materials.

Circular design rethinks the creation process of products from the first steps, guiding architects and designers to create products that can be reused, recycled or transformed. Applying circularity in architecture opens the debate of rethinking the life cycle of construction materials. In this manner, fiber cement cladding –a combination of basic earth elements, mineral materials, water, air and fire, in a simple filtration process– proposes a design solution that meets the basic principles of circular construction. In addition to its composition, strength and durability, these products are designed as a system that can outlast a building's lifecycle.

Pioneering Women Architects: From Latin America to Spain

What are the stories of the first Ibero-American women architects? This is the main question we seek to answer in celebration of ArchDaily's theme: Women in Architecture.

Seeking to put their motivations, inspirations, and trajectories on the table, we carried out a research project to make visible and highlight some names that have not had their deserved recognition. Meet Doris Clark Núñez, Guadalupe Ibarra, Matilde Ucelay Maórtua, Filandia Pizzul, Dora Riedel, Luz Amorocho, María Luisa Dehesa, Arinda da Cruz Sobral, and Julia Guarino, below.

New Uses and Contemporary Guidelines for Public Spaces

Urban public spaces can transform the life of neighborhoods and cities and, therefore, need to be open to the social, cultural and technological changes that occur in society. From urban vegetable gardens to pet spaces, from rain gardens to art pavilions, life in today's cities has created new demands and ways of using and appropriating public spaces.

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There’s More Than One Way to Define Context

This article was originally published on Common Edge.

It’s finally time to write this down. For years—in meetings, on-campus tours, and informal conversations—I have talked about the University of California Berkeley’s Wurster Hall, now Bauer Wurster Hall, encouraging people to see and appreciate the significance, and beauty, of this building. It hasn’t been an easy case to make.

Bauer Wurster Hall is the home of the school’s College of Environmental Design (CED). Originally, it housed the departments of architecture, landscape architecture, planning, and design. The building was purpose-designed and built for the CED, a new college founded in 1959 that brought these departments together for the first time. William Wurster, for whom the building was originally named, was the college’s founding dean and the building’s visionary client. 

Housing in Copenhagen: A Commitment to Equality and Community Living

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When we google 'housing in Copenhagen', the first thing that pops up are the most common questions asked by users: how much does it cost to live in Copenhagen? Is it difficult to find housing in Copenhagen? It's true, living here is significantly more expensive than the European average, especially in its most central district: Indre By. Although the housing prices are adapted to the salaries of its citizens –and the quality of life index is consistent with this high cost–, it's still complex for a foreigner to settle permanently in the city.

However, there is a serious commitment from the authorities and stakeholders to kindly open the city to new inhabitants, offering affordable housing designed by its best architects –both in suburbs and in refurbished downtown areas. In 2023, Copenhagen will be the UNESCO-UIA World Capital of Architecture and the host of the UIA World Congress of Architects, so a large number of people will be able to see firsthand what it's like to inhabit the city in projects of great architectural quality, which not only integrate wisely into its vibrant urban life, but also propose innovative ways of living.

Colors That Bring Structure Into Focus

Besides changing our perception of interior spaces, colors are an excellent device for architects. With them, it is possible to highlight some elements or areas, create rhythm in the environment and give possible hints on how the eye can travel through it. One of the alternatives to achieve these goals is to paint the structures, which can bring a solid identity to the project since its components stand out and make the spatial notion even more playful.

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Living Together: Collective Dwelling and Its Relationship With the Site

The demolition of the Pruitt-Igoe housing project will be 50 years old in 2022. Many ideas of how to live collectively have changed since then. Check out some housing projects in which the placement values encounters and community living.

The Pruitt-Igoe Housing Project, designed by Minoru Yamasaki, is considered a landmark of modernist architecture. Its high towers, inspired by Le Corbusier's Unité d'Habitation, which totaled almost 3000 units, set out to fill about half of the government-indicated housing deficit in the 1950s in St. Louis, USA. Besides the innovative architectural project, the government also bet on an interracial coexistence that involved poor and vulnerable strata of society - in the middle of the segregationist period in the United States.

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What Kind of City is a People-Oriented City? Ranking Chinese Cities

What kind of city is a people-oriented city? This is a difficult question to answer because humanistic cities evaluate the city by "people”, and people are extremely diverse, producing individual different evaluation standards. For example, a city that is friendly to car drivers, may not be so friendly to pedestrians.

Nonetheless, there is a general perception that some cities seem to be more friendly to people than others. Why is this the situation?

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The 2022 Pivots in Architecture

Every “Year In Review” assessment of anything is both myopic and timely. That being said, 2022 was a "Boom" time for architects (and the building industry in general). This snapshot will change in 2023 when this year’s manufactured interest rate jumps will crib death this short and intense boom.

But some things have more meaning than can be found in the moment. 2022 proved that the “Mad Men” model in the profession as a white male clubhouse is over. Gender and race inequalities remain in architecture, but they are acknowledged flaws in urgent need of correction. Beyond these evolutions and revolutions, a new generation of architects is changing the profession.

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