Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different.
In our experience at Archmark branding and rebranding architecture firms, construction companies, and home service providers over the past ten years, we have developed a strategic process that makes branding easier than expected and reveals surprising results. In this article, we share the same steps we take with our clients so you apply them to your own branding efforts.
Jardín Nativo Adriana Hoffmann, Museo Interactivo Mirador (MIM) en Santiago de Chile. Image Cortesía de Bosko
During the 19th century, efforts to improve the quality of urban life focused on creating gardens and parks, marking the beginning of the evolution of landscaping as a modern discipline. However, despite remarkable examples worldwide, excessive structure and artificiality in urban parks have gone against the motivations that gave rise to them. In many cases, their design has resulted in decontextualized and inefficient public spaces that are highly demanding on resources and far from being truly sustainable.
The strict use of geometry and the imposition of species that are difficult to adapt and care for are gradually giving way to a more organic approach to landscaping, tailored to local ecosystems and more efficient in its development and conservation. Native forests embody all these positive aspects. They not only ecologically restore degraded areas but also improve air quality and retain rainwater, creating biodiverse green spaces that deeply connect people with nature. We spoke with Magdalena Valdés, founder and director of Bosko, who explains why native forests are the right path towards conscious and truly ecological landscaping.
Image by Martin Pretorius and Raphael Trischler. Buildner San Francisco Affordable Housing Challenge. Image Courtesy of Buildner
To live in a world surrounded by the constant rise of new challenges calls for adaptability, resilience and continuous learning. As a response, design competitions encourage architects to think outside the box to create innovative solutions. Both for theoretical and practical projects, these competitions provide a collaborative platform to promote innovation and creativity to solve contemporary challenges. Such is the case of Buildner, which develops a space for showcasing open architecture competitions to discover new architectural possibilities.
A tool for driving progress by fostering groundbreaking ideas that promote the discussion of critical topics such as affordable housing, sustainability and small-scale architecture, Buildner architecture competitions are key for addressing global challenges. These competitions aim to inspire the next generation of designers to challenge the status quo.
No matter how long, how far, or how restful a trip away is, one of the most relaxing moments of any vacation is when you get home. When every muscle in the body relaxes as you collapse into your own chair, greeted by the comforting features of a home you didn’t previously realize you missed.
After the rise of Airbnb and other likeminded travel accommodation sites and services, providing real homes –or at least characterful spaces dressed up as them– to travelers searching for more familial home comforts, hoteliers, designers, and architects are taking note, and implementing features that turn the hotel room into a home away from home.
Union Station Expansion Design. Image Courtesy of Grimshaw
Cities that rely on the use of private cars experience a variety of problems- long commutes to and from work, endless traffic jams, and an increase in pollution. While it seems like cars are the most reliable option to take us from place to place, city planners are frequently promoting the benefits of public transit, and the development of communities that are centered around many forms of public transportation. Many cities are growing faster than they were initially planned. As a result, roadways have expanded, land is being transformed into massive parking lots, and connections between communities are growing farther apart.
Dramatic societal transformations- such as pandemics and technological advancements - call for dramatic shifts in lifestyles. Architects keep up by exploring and proposing new models of housing, each iteration catering to society’s latest needs. The co-living model is one such example that has become a roaring success over the past few decades. Redefining the way people live, co-living seeks to provide a form of cost-effective social housing. Although widely targeted at younger generations, the co-living industryis evolving to cater to various niche groups.
Humanity spends more and more time inside, whether at work or at home - with studies showing that we now spend 87% of our lives indoors. Pleasant environments positively influence the mood and well-being of its occupants, just as poorly lit, uncomfortable places can make lives miserable. That is why the craft of interior design is so important, even if it is often considered minor by some professionals. When designing an interior, the architect has the power to alter important variables, be it artificial lighting, natural light, proportions, or materials - with all such elements influencing the experience that occupants will have in a space.
With a coastline of 832 kilometers facing the Atlantic Ocean, Portugal has a long and deep relationship with the sea, which was for many centuries considered the country's main means of communication with the rest of the world. Today, the Portuguese coast attracts millions of tourists every year from across Europe and around the world, who arrive in search of warm weather and beautiful seaside scenery. The main destinations are the southern beaches which are warmer than in the North however, the number of tourists has increased throughout the entire country over the past decade.
Located 108 kilometers to the south of Tel Aviv, Beersheba (Be'er Sheva) is one of Israel's oldest cities. Although in existence since biblical times, military campaigns and occupations have seen it destroyed and rebuilt throughout the centuries, resulting in the juxtaposition of various time periods and cultures that can be seen throughout the city. One of Beersheba's principal transformations happened during the population boom of the 1950s sparked by the formation of the State of Israel in 1948. To keep up with the need for housing, the government rebuilt and expanded the city, which soon transformed from a small military outpost of 4,000 people to a vibrant urban center in the middle of the Negev Desert.
Countries around the world have urban, suburban, and rural problems- and it’s all connected by the problem itself. There are too many highway systems. In some cities that are notoriously known for their traffic jams, like Los Angeles, Minneapolis, and Atlanta, there are almost five miles of road per every 1000 residents. This has also impacted how some forms of public transit, like rail cars and busses, operate, significantly reducing their efficiency. So why do we build these superhighways, and how can we fix their congestion?
There is not enough that can be said about the benefits of incorporating plants in interiors or Plantscaping. Integrating vegetation indoors serves many purposes whether practical, aesthetic or psychological. Although there are basic requirements for incorporating greenery into Homes, well thought out plant selections and placements are characteristically different across the world. By going over recent interior works, a few recurrent plantscaping design patterns arose, each reflective of distinctive climates, building styles and traditional building techniques.
While the type of the chosen plants varies depending on favorable conditions for growth and local availability, the main distinctions are related to the direct environment and display method in which the vegetation is set, as well as its intended purpose. While plants are there to offer mental wellness to some, they are essential for cooling to other or could even be meant for small scale farming.
When you come to think of it, most of the food on your plate has a history behind it - a long journey that we are unable to describe. In her book Food Routes: Growing Bananas in Iceland and Other Tales from the Logistics of Eating (2019), Robyn Shotwell Metcalfe refers to the paradox of fish being caught in New England, exported to Japan, and then shipped back as sushi, revealing a large and complex network that nobody can see when they buy takeout Japanese food at the local grocery store.
Architectural education has always been fundamentally influenced by whichever styles are popular at a given time, but that relationship flows in the opposite direction as well. All styles must originate somewhere, after all, and revolutionary schools throughout centuries past have functioned as the influencers and generators of their own architectural movements. These schools, progressive in their times, are often founded by discontented experimental minds, looking for something not previously nor currently offered in architectural output or education. Instead, they forge their own way and bring their students along with them. As those students graduate and continue on to practice or become teachers themselves, the school’s influence spreads and a new movement is born.
Light — how we perceive the world around us — is an integral, emotive architectural element. Access to light is enhanced and limited in an architectural capacity globally, with architects of expensive tropical dwellings celebrating sunny vistas with expansive glazing, while a wide range of art galleries reject light in its natural form, eliminating it in adherence to the sensitive exhibit requirements of art pieces. Light in an architectural and urban sense is also highly symbolic, evident in the many metropolises of our world, but where this symbolism takes on an interesting dimension is in the archipelago of Zanzibar.
Gender is an undeniable layer of inequality in cities, which distinctly and effectively marks the experience and daily life of men and women in urban environments. Public lighting is crucial to ensure more inclusive and equal spaces, and often it is not planned from a gender perspective.
Poorly lit public spaces reinforce feelings of fear in these environments and must be rethought to promote safer cities, especially for women. With more than half of the world's population living in urban areas – a scenario expected to increase – how can we make public spaces safer and more comfortable so that they can be fully enjoyed and accessed by everyone?
“How to give your home: Dark Academia vibes” reads the title of a popular YouTube video targeted at homeowners fascinated by the aesthetics relating to liberal education and the arts. A subculture born in the age of social media, Dark Academia is one of many internet aesthetics that have gained prevalence in the last decade. Image-based platforms like Tumblr, Instagram, Pinterest, and TikTok have amplified internet aesthetics, especially during the COVID-19 pandemic. Social media allows users to support and create their own trends that rapidly amass a following. Today, the creation of aesthetic trends lies in the hands of the general public and will dictate the way interior design trends develop.
George Smart is an unlikely preservationist, almost an accidental one. The founder and executive director of USModernist, a nonprofit dedicated to the preservation and documentation of modern houses, Smart worked for 30 years as a management consultant. “I was doing strategic planning and organization training,” he says. “My wife refers to this whole other project as a 16-year seizure.” Recently I spoke with Smart about his two websites, the podcast, the house tours his organization conducts, and why documentation is such a power preservation tool.
While the city of Berlin has a long history, dating back to the 13th century, its architecture and urban fabric has undergone the most significant changes during the last century, reflecting the impact of major historical events that took place in the German capital. During the early 20th century, Berlin transformed into a modern metropolis, marked through the construction of grand buildings and imposing structures to demonstrate the city’s growing economic and political power. The 1920s and 1930s saw the emergence of the Modernist movement, which, together with the Bauhaus school of architecture founded in 1919, influenced the image and urban fabric of Berlin.
During the Second World War the city was heavily bombed, resulting in the destruction of many historical buildings. During the post-war period, reconstruction efforts focused on rebuilding infrastructure and housing, while the city remained divided until 1989, with the fall of the Berlin wall. After this period, Berlin witnessed a renewed interest in architecture and urban design. Interventions such as David Chipperfield’s Neues Museum aimed to rebuild historical monuments without erasing the markings of their difficult past. Other projects such as the renovation of the Reichstag had a different purpose. Norman Foster’s intervention intended to keep the image of this building but change its symbolism from a structure representative for the Nazi regime to one embracing the ideals of democracy and equality.
For those considering a career in environmental design –as an architect, landscape architect, urban designer, or city planner–, an immersive summer program in architecture and sustainable design might be the way to go before making a more long term commitment. Intensive summer programs are a great way to explore a career interest in architecture and environmental design. The College of Environmental Design at the University of California, Berkeley offers a variety of immersive summer courses, emphasizing hands-on studio design and teaching a multitude of relevant foundational design skills. By attending these programs, students gain professional clarity, competency, an increased network of peers and experts, and an empowering experience.
Within various - if not all - architectural programs, there is a function that is an essential and common requirement: the bathroom. A residence, office, commercial space, theater, museum, religious space, park, or school can only be designed with it. In some countries, public toilets are part of urban infrastructure like public transport or waste collection. A fundamental human right, although denied to a considerable portion of the global population, the toilet follows a historical evolution. Modernity brought with it the separation between public and private, and the room became increasingly reserved in Western society.
As part of a new initiative of the multidisciplinary laboratory based in Mexico, dérive LAB presents "Shared Streets", a project with a focus on urban design that seeks to spatially transform the street so that it is governed by human relations, rather than using traffic control devices; this suggests that the street is not only a space for transportation and mobility but one in which many other social, economic and cultural activities take place.
Exposed pipes highlighted in architecture are not a novelty. Classics like Centre Pompidou and Sesc Pompeia already adopted infrastructure elements as objects that helped compose the building's aesthetics. Solutions inspired by the industrial architecture of the 50s, urging to remodel industrial sheds for other uses, made their facilities apparent to make the work more cost-effective and less complex. After a few decades, we find this idea at different scales.
Boston City Hall. Image Courtesy of Reed Hilderbrand
It’s true that all trends are circular, and what was once seen as old and outdated becomes new and modern again- in fashion, music, art, and especially architecture. From the mid 20th century, brutalist architecture rose in popularity before reaching its peak in the mid-1970s, when it was disregarded for being too stylistic and non-conforming to the needs of clients who wanted their buildings to feel timeless. But the love for these concrete beasts is facing a resurgence, and a renewed appreciation for this architectural style is on the rise.
Laminates combine look, feel and function in a practical way. Image Courtesy of Egger
Playing with the balance between form and function, laminates enable architecture to perform a variety of tasks at the same time, being robust, flame-retardant, stain-resistant and antibacterial. With a wide range of applications in architecture, Egger has developed a range of products that can be applied to many of the spaces we inhabit daily, such as kitchens, bathrooms, offices, hotels and shops. Diving into the specifics of laminates and how they can be applied in architecture, we showcase how these materials are an ideal coating material with extra-wide format alternatives.
