Your Macbook Air has come at a price. And I’m not talking about the $1,000 bucks you shelled out to buy it.
I’m talking about the cost of lightness. Because the dirty secret of the “Cloud” – that nebulous place where your data goes to live, thus freeing up your technological devices from all that weight – is its very physical counterpart.
Data Centers. Giant, whirring, power-guzzling behemoths of data storage – made of cables, servers, routers, tubes, coolers, and wires. As your devices get thinner, the insatiably hungry cloud, the data centers, get thicker.
So why are you struggling to picture one in your mind? Why do we have no idea what they look like? What they do? Where they are? Because Data Centers have been hidden away and, although carefully planned, intentionally “undesigned.” The goal is to make the architecture so technologically efficient, that the architecture becomes the machinery, and the machinery the architecture. In the words of author Andrew Blum, Data Centers are “anti-monuments” that ”declare their own unimportance.”
But if architecture is the expression of our society’s values and beliefs, then what does this architectural obliteration mean? That we are willfully ignoring the process that creates the data we daily consume. As long as the internet works, who cares where it came from (or at what cost — and there is a considerable cost)?
So can design change our alienated relationship to our data? Should it? And if so, how?