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How to Use Downloadable Plan Sets to Attract New Clients (Without the "Cookie Cutter" Stigma)

There has been a recent trend to monetize design businesses online. Outside the world of architecture, digital marketing is growing exponentially, and every day more and more companies are taking advantage of the benefits that come from curating an online presence.

The traditional architectural business model is largely dominated by the fees associated with design and construction. The actual structure of the billing is perhaps another argument to have all on its own, but relying on this type of income has been (and likely will continue to be) an efficient and successful model for the majority in the design industry. But what if there was another market to leverage to supply your design business with passive, additional income?

There has long been an understandable stigma associated with spec-house plan sets. Most spec plans lack any response to site, personalization, and even quality design. There is a relatively saturated market for these spec-type plan sets, but the untapped potential lies in this model's intersection with architectural practice.

Here are three ways you can begin to reverse the stigma associated with selling plan sets online while providing your design business with an additional revenue stream.

A Man, a Suit, and a Window: The Strange World of the Luxury Skyscraper Promotional Video

A new genre of film is emerging: the luxury skyscraper promotional video. Usually released before a new building is even finished, these filmic renderings follow an uncannily standard format: A stirring soundtrack reliably accompanies a time lapse of a city’s skyline; viewers ascend a rendered building until we reach the top floor. There, we see some variation of the most common scene found in these videos: a businessman silently overlooking the expansive city below. The figure tends to be pensive, well-dressed, white, and male. Read on to see three prime examples of this odd trend.

What's the Difference Between a Megacity, a Metropolis, a Megalopolis and a Global City?

You can’t define modern civilization without mentioning its cities. These urban settlements vary in culture, size and specialty, with certain areas becoming more significant throughout the development of a region. Historically, the size or population of a settlement was a general indicator of its importance—the bigger city, the more power it yields—however, with the large rural-to-urban migration of the last century, it has become harder to define what makes a city important. There are many types of urban landscapes, and for architects and planners it is vital to efficiently categorize settlement types in order to successfully develop designs and city plans. The following list provides four key definitions that have emerged in the last century.

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Water and Wellbeing: Projects that Explore the Potential of Public Baths and Pools

There is something about water that continually captures our imagination. Tranquil, dramatic, or ever-changing, the architecture of public baths and swimming pools can enhance the inherent qualities of water. Bathhouses were traditionally meeting-spaces where social differences bled away into skin and steam. Even in contemporary architectural projects, spaces for swimming and bathing often feel like a separate world, therapeutic and intimate.

Below are 12 projects that display stunning spaces for communal bathing and swimming.

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A Brief Architectural History of Nightclubs

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The environments of nightclubs shifted along with trends in architecture and design. Pomo theatrics formed the interiors of the Flash Back Discotheque in Borgo San Dalmazzo. Image Courtesy of Paolo Mussat Sartor

This article was originally published by Metropolis Magazine as "The Designers Who Made Disco."

What can’t be done on the dance floor? Not much, said the 1960s Radical Design collective Gruppo 9999, which argued that discos should be “a home for everything, from rock music, to theater, to visual arts.” Other artists and designers—including New York bad-boy painter Jean-Michel Basquiat, architect Peter Cook of Archigram, and Manchester’s “cathedral of rave” creator Ben Kelly—saw the dance floor as a more subversive setting: one where boundaries could be blurred and thresholds crossed, where partying and politics could be woven together in the dark to channel a cultural revolution. Night Fever at the Vitra Design Museum stitches together this conception of the nightclub as a social Gesamtkunstwerk.

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Hidden Lighting: 5 Ways to Delicately Light a Building

Carefully designed or relegated to its mere functionality, lighting can be a determining factor in the quality of a space, influencing the way it is perceived and inhabited by the user.

Although it has been considered an object independent of most architectural elements, lighting often interpenetrates walls, ceilings, and floors, disappearing almost entirely to make its radiance appear only when the user needs it. How do you subtly illuminate a structure, while simultaneously creating an impressive atmosphere?

The iPad App That Can Make Your Client Meetings Fast, Efficient and Productive

Sketching is the best way to work through design problems. Since no designer is an island, sometimes sketching collaboratively is the best way of working through design problems together. Other times, you sketch a bit, create a proper drawing, and then present to colleagues, clients or stakeholders.

"Whether you're resolving a challenging condition by yourself, or helping a client to visualize, we all sketch it out first," explained Sophie Amini, Creative Director at Pooky. "With Archisketch, more often than not, even I prefer to put aside my paper and pencil and whip off a sketch on my iPad. At Pooky, we work very closely, both with each other and with the manufacturers. We talk through sketches and ideas at length before deciding which samples to get made up. Sketches are translated into technical drawings, from which the manufacturers can work."

Seduction Pavilion: Call for Entries

YAC – Young Architects Competitions – and the Foundation Fashion Research Italy – in cooperation with the Cineteca di Bologna - launch “Seduction Pavilion”, an architectural competition to design and realize an installation that will became a real landmark of an exhibition that the Foundation is going to dedicate to the endless beauty of aspiring female celebrities and pin-ups. A cash prize of € 10,000 + realization of the 1st prize project will be awarded to winners selected by a well-renowned jury made of, among the others, Patricia Urquiola (Studio Urquiola), Fabio Novembre (Studio Fabio Novembre), Ippolito Pestellini Laparelli (OMA), Claudio Silvestrin (Claudio Silvestrin Architects)

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The Chemistry of Kahlo Blue

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Before the monochromatic works of Yves Klein, who created the International Klein Blue (IKB), Frida's 'Kahlo Blue' already existed in Mexico City's core.

How Can We Fix the Architecture Crit? First, Ask for Evidence

This article was originally published by Common Edge as "To Fix Architecture, Fix the Design Crit."

In architecture, the act of formally critiquing design is ubiquitous. The crit, as its called, is almost a rite of passage. And while the format of this practice is universal, its objective, goals and ultimate purpose are unfixed, beyond a broad and often vague imperative to make a given design better. This is a problem, because it leaves a foundation of the profession to take the form of whatever discussion happens to arise between a designer and a critic. If the expectation of empirical evidence for design decisions were introduced as the basis of a design crit, the cumulative effects of this change could improve the credibility of the entire discipline.

Systems to Incorporate Natural Lighting in Your Projects

There is nothing more rational than taking advantage of natural lighting as a guarantee to improve the spatial quality of buildings, as well as saving energy. The awareness of the finitude of natural resources and the demands for reducing energy consumption has increasingly diminished the prominence of artificial lighting systems, forcing architects to seek more efficient design solutions. With this goal in mind, different operations have been adopted to capture natural light.

These systems can also guarantee excellent spatial properties if projected correctly. Below we have gathered five essential systems for zenithal lighting.

Sushi Bar Designs: 10 Restaurant Interiors Around the World

Sushi, one of Japan’s most popular and traditional dishes has now established itself as a worldwide favorite for people all around the globe and (indeed) for architects, especially. Many countries have established sushi culture into their menus and restaurants from Spain to Dubai have adapted Japanese architecture to create the perfect space for eating sushi. The key to these serene interiors rely on Japanese interior qualities such as soft illumination, wooden finishings and textures that create the right environment.

Since June 18th is World Sushi Day, we are celebrating with this selection of 10 sushi bars and restaurants from all around the world!

Ditch the Wait with Real-Time Rendering

A recent independent survey of more than 2000 architectural visualization professionals revealed an intriguing trend. More than 20% of these designers and architects are using real-time rendering as part of their presentation workflows right now, with another 40% trying it out for adoption.

The Amir Shakib Arslan Mosque Photographed by Bahaa Ghoussainy

In the town of Moukhtara, Mount Lebanon, L.E.FT Architects have transformed a 100-square-meter structure into a symbolic, picturesque mosque. The Amir Shakib Arslan mosque is a rendition of old versus new with a white steel structure overlaid onto an existing building of cross-vaulted masonry. The angular geometry of the steel plates is a result of the structure’s alignment in relation to Mecca.

Lebanese architectural photographer Bahaa Ghoussainy has released a new series of images which accentuate the contrast that lies between the architectural design of the mosque and the traditional representation of Islamic mosques and prayers. The juxtaposition of an Islamic holy place built in a non-Islamic town is translated into the architecture’s design, merging two dissonant styles into one complementary structure.

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How to Calculate Spiral Staircase Dimensions and Designs

Spiral staircases save valuable square meters because they occupy a much smaller area than a conventional staircase. With daring shapes and diverse configurations, they can also be iconic objects in projects. However, the design of these staircases requires careful attention so that you can prevent an uncomfortable or dangerous outcome. Although BIM software simplifies this process, it's always important to understand the restrictions and the underlying concepts.

15 Inspiring Architecture School Buildings from Around the World

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© Matthew Carbone

Architecture schools and the students they house have a particularly unique and interesting building-user relationship. Architecture students value the buildings of their school not only for providing the valuable work space necessary for constructing studio projects but also as an example and model of a building in use. As the buildings are the places where students first learn how to read and understand architecture, design schools become full-scale teaching tools that help new designers grasp structure, details, how materials perform and interact, and so many of the other core concepts of architecture. While the scrutiny of students and faculty can be exhaustive, architects have embraced the challenge of creating engaging works of architecture that both suit the specific needs of a school and take on the pedagogical challenge of educating students by example.

The Case For A Smaller House: Talking Clients Out of The Big House They Want to Build

As architects we are often conflicted: what do we do when we have clients who want really big houses, houses that by any measure surpass anything they could really need? How do we walk them back from the idea that they need 3,500 square feet of home for a family of four?

On one hand, we want to design it for them. In fact, a bigger project keeps us employed and financially solvent much longer. On the other hand, how do we reconcile that with the idea of sustainability and the architect's responsibility to promote it?

Critical Round-Up: The 2018 Venice Biennale

The Venice Biennale, one of the most talked about events on the architectural calendar, has opened its doors to architects, designers, and visitors from all around the globe to witness the pavilions and installations that tackle this year’s theme: "Freespace." The curators, Irish architects Yvonne Farrell and Shelley McNamara of Grafton Architects, described the theme as “a focus on architecture’s ability to provide free and additional spatial gifts to those who use it and on its ability to address the unspoken wishes of strangers, providing the opportunity to emphasize nature’s free gifts of light—sunlight and moonlight, air, gravity, materials—natural and man-made resources.” As the exhibition launched at the end of May, the architecture world rushed to Venice to be immersed in what the Biennale has to offer. But while the 2018 Biennale undoubtedly had its admirers, not everyone was impressed.

Read on to find out what the critics had to say on this year’s Venice Biennale.

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The Evolution of the Stadium: How the World Cup Has Influenced the Design of Sports Venues

When the Greeks carved stone steps into the side of a hill, they were aiming to create a seated area for people to rest and from which to have an excellent view of the stage at the amphitheater's center. over two millennia later, these objectives are still key to stadium design principles, however, with an ever-increasing global reach and the need for multiple functions, the goal posts for what makes a successful arena are always being moved. As you prepare to watch the 2018 World Cup hosted in Russia, take a look at this list of notable stadium designs in World Cup history which have influenced the evolution of stadium design.

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10 Boathouses That Take Architecture Over the Edge of Dry Land

Whether lining a river bustling with rowing crews or sitting calmly at the edge of a lake, boathouses have a storied history and an inexplicable romance to match their unusual program. Designed for use as a training facility for elite rowers, a vacationer’s waterfront playground, shoreline retreat, or even as a historical preservation project, boathouses captivate the imagination as they transcend the limits of the land-form relationship on their site.

Concrete Shells: Design Principles and Examples

Let's think of a paper sheet. If we tried to stiffen it from its primary state, it couldn't support its own weight. However, if we bend it, the sheet achieves a new structural quality. The shells act in the same way. "You can't imagine a form that doesn't need a structure or a structure that doesn't have a form. Every form has a structure, and every structure has a form. Thus, you can't conceive a form without automatically conceiving a structure and vice versa". [1] The importance of the structural thought that culminates in the constructed object is then, taken by the relationship between form and structure. The shells arise from the association between concrete and steel and are structures whose continuous curved surfaces have a minimal thickness; thus they are widely used in roofs of large spans without intermediate supports.

In structural terms, they are efficient because they resist compression efforts and absorb at specific points on their surface, especially near the supports — small moments of flexion.

How to Design and Calculate a Ramp?

We already know that the ramp, aside from its different design possibilities, allows—without forgetting the notion of promenade architecturale—its users to overcome physical barriers in the urban and architectural context.

Although it basically consists of a continuous surface with a particular angle of slope, it is necessary to point out the many constructive specifications, which of course may vary due based on the standards of different governing bodies. The following clarifications are intended to assist and determine the appropriate dimensions for comfortable and efficient ramps for all, based on the concept of universal accessibility.

To what extent can the slope of a ramp be modified? How can we determine its width and the space needed for maneuvering? What considerations exist regarding the handrails? Here we review some calculations and design examples for different ramps, below.

Seeing Red: 4 Times the Color Has Enhanced Architecture and Why

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© Helene Binet

Red is everywhere. From stop signs to bricks and lipstick to wine, our constant use of the color in everyday objects has slowly taken over our subconscious. Red is a color that always blends with the context, telling us how to feel or what to think, but why are we attracted to it? Why did cavemen choose ochre-based paint to draw on their walls? Why do revolutions always seem to use red to stir support? Why do we parade celebrities down red carpets, when green or blue would surely do the same job? While the answers to these questions may be vague and indefinite, red’s use in architecture is almost always meticulously calculated.

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A Game Changer for Architectural Visualization

REinVR, Real Estate in Virtual Reality, is a Canadian company that uses advanced video game technology to create photo-realistic visuals and animation to beautifully showcase real estate projects that have not yet been built. REinVR is a industry leader in the Virtual Reality industry and is regarded as having the highest quality visuals of any company working in Virtual Reality. We spoke to founder Nathan Nasseri about the success of his firm, and his unique background in video game design and new home sales.

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