Last year we covered the work of Rich McCor, aka paperboyo. Now, as his Instagram account approaches 170k+ followers, Rich tells ArchDaily how it all started, what keeps him going and how he's made his hobby into paid work.

It began with one photo in London when I turned Big Ben into the London Eye. From there I created a series of photos from London, which then led to brands sponsoring me to create images for them in Europe and then from the start of this year I've been able to travel further a field with tourist boards. It's been great to transform familiar sights into something different and it's even more fun watching someone's reaction when they see my photos. I really enjoy it when other tourists come up to me and ask what I'm doing. When I show them the photo their faces go through a transition of confusion, to smiling and then laughing.