Videos

In this interview, originally published by Metropolis Magazine as "Q&A: Melissa Weigel of Moment Factory", Leslie Gallery-Dilworth talks with Weigel about the challenges of devising multimedia installations for public spaces, as in their recent installation for the Bradley International Terminal at LAX.

Montreal’s Moment Factory, a new media and entertainment studio, is best known for creating and producing multimedia environments that combine video, lighting, architecture, sound, and special effects. You may have seen their work at Cirque du Soleil, Madonna’s 2012 Superbowl Half Time Show, Disney's E3 booth, or Jay Z's Carnegie Hall debut. Perhaps you were there when they lit up the facade of the Sagrada Familia or Montreal's Quartier des Spectacles district. Or maybe you saw that they were included in Apple's recently launched 30th anniversary timeline.

Moment Factory was the main content provider for the interior concept and media features in the newly opened Bradley International Terminal at LAX, designed by Fentress Architects. It was a large collaboration consisting of several partners, including Mike Rubin with MRA International, Marcela Sardi of Sardi Design, Smart Monkey, Digital Kitchen, and Electrosonic with installation by Daktronics and Planar.