![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Stairs, Sofa, Windows, Table, Facade, Chair, Handrail, Beam](https://images.adsttc.com/media/images/5b78/b2df/f197/cc1b/aa00/00a6/newsletter/P16507_N10.jpg?1534636761)
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Architects: Bohlin Cywinski Jackson
- Area: 50000 ft²
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Photographs:Matthew Millman
![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Sofa, Table, Chair](https://images.adsttc.com/media/images/5b78/b267/f197/cc5b/7c00/0cc5/newsletter/P16507_N5.jpg?1534636640)
Text description provided by the architects. As part of the rapid expansion of Under Armour’s Connected Fitness division, the global performance apparel company commissioned Bohlin Cywinski Jackson to create a new office space in San Francisco’s South of Market neighborhood. This new workspace serves as a hub for Connected Fitness and helps advance Under Armour’s West Coast growth strategy. Flexible planning supports a phased delivery, with Under Armour planning to occupy the building’s entire 50,000-square-feet over time.
![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Table, Chair](https://images.adsttc.com/media/images/5b78/b27e/f197/cc1b/aa00/00a5/newsletter/P16507_N8.jpg?1534636663)
![](https://images.adsttc.com/media/images/5b78/b24c/f197/cc5b/7c00/0cc4/medium_jpg/Floor_1.jpg?1534636605)
![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Table, Sofa, Chair, Windows](https://images.adsttc.com/media/images/5b78/b300/f197/cc1b/aa00/00a7/newsletter/P16507_N19.jpg?1534636793)
Integrating a highly adaptable and efficient workplace into a historic warehouse provides Under Armour’s ‘teammates’ with an environment that reinforces the company’s gritty, authentic brand. The materials palette includes raw, hot-rolled steel plates, rift-sawn white oak planks, and brand-reinforcing graphics and photos of prominent Under Armour sponsored athletes, which complement the exposed brick, polished concrete floors, and board-formed concrete exposed structure.
![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Image 11 of 15](https://images.adsttc.com/media/images/5b78/b32d/f197/cc1b/aa00/00a9/newsletter/P16507_N33.jpg?1534636838)
![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Image 8 of 15](https://images.adsttc.com/media/images/5b78/b316/f197/cc1b/aa00/00a8/newsletter/P16507_N30.jpg?1534636816)
Fitness and nutrition are key parts of the Connected Fitness brand—to celebrate this, a stone-hearth bread oven is located at the fifth floor break area to honor the company’s tradition of sharing homemade bread as a ritual of community building. The project also features a large communal kitchen on the ground floor that is a focal point for daily group lunches and serves as a demonstration kitchen where healthy cooking can be recorded for online streaming on the brand’s MyFitnessPal blog.
![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Stairs, Handrail](https://images.adsttc.com/media/images/5b78/b2e8/f197/cc5b/7c00/0cc8/newsletter/P16507_N11.jpg?1534636769)
Significant technology upgrades enhance local and remote collaboration spaces, including a range of phone rooms and huddle and team rooms; a new all-hands space on the ground floor is designed to accommodate large scale video conferencing with remote ‘teammates.’ By utilizing gymnasium bleachers that work as athletic-inspired auditorium seating, which can slide away when not in use, the all-hands space provides additional floor space for fitness classes and games, such as table-tennis, floor hockey, and indoor lacrosse.
![Under Armour Connected Fitness / Bohlin Cywinski Jackson - Door, Windows, Facade](https://images.adsttc.com/media/images/5b78/b30a/f197/cc5b/7c00/0cca/newsletter/P16507_N25.jpg?1534636804)