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ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama

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ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 2 of 21ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 3 of 21ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 4 of 21ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 5 of 21ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - More Images+ 16

  • Architects: Studio Tama
  • Area Area of this architecture project Area:  113
  • Year Completion year of this architecture project Year:  2024
  • Photographs
    Photographs:Donggyu Kim
  • Lead Architects: Sangjun Cho
  • Category: Store
  • Design Team: miji Lee (ADSB ANDERSSON BELL _ CREATIVE TEAM)
  • Lead Team: miji Lee (ADSB ANDERSSON BELL _ CREATIVE TEAM)
  • Tapestry: miji Lee
  • Art Painting (Wall/Floor): av studio
  • Country: South Korea
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ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Interior Photography, Glass
© Donggyu Kim

Text description provided by the architects. The design began with the question, "How can we introduce variations while maintaining minimalism?" We minimized visual distractions while creating a space that conveys a rich and dynamic expression. By incorporating sturdy metal elements, we explored configurations that could display clothing and accessories effectively. The metal panels at the front reinforce a cool and repetitive aesthetic. 

ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 3 of 21
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 21 of 21
Plan
ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 8 of 21
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 9 of 21
© Donggyu Kim

On the other hand, the wooden panels on both sides were treated with chameleon pigments, creating a shifting play of colors depending on the viewing angle. This allows the brightness and hues of the background to change as the perspective on the clothing within the space shifts. Additionally, the adjustable height of the hangers and the playful addition of red beads on the hangers inject a touch of wit into a space that could otherwise feel cold.

ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 13 of 21
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 19 of 21
© Donggyu Kim

The fitting room mirrors combine polished metal with traditional reflective surfaces, producing an illusionary and imaginative visual effect. Even the hangers themselves feature a minimalist and sculptural design. This space was realized by combining these cool, solid, and minimal elements with subtle variations to create a unique and engaging atmosphere.

ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama - Image 5 of 21
© Donggyu Kim

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Project location

Address:Pangyo, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
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Cite: "ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama" 22 Feb 2025. ArchDaily. Accessed 22 Apr 2025. <https://www.archdaily.com/1027207/adsb-andersson-bell-hyundai-pangyo-store-studio-tama> ISSN 0719-8884

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